Pinterest is growing at such an incredible rate and as a result I felt it would be a good idea to do a follow up to my previous article, Stick a Pin In it: Marketing with Pinterest. This time around we are going to skip all of the basics and jump right in and focus mostly on Pinterest add-ons and some ideas that will enhance your Pinterest experience. More importantly, some of these concepts will help drive more traffic to your Pinterest site which is awesome from a marketing point of view.
This blog is powered by WordPress hosted on my server which is really not a lot different than folks running a WordPress blog from their server. There are a lot of terrific add-ons from WordPress that work for both. One of my favorites, is the side widget that I am currently using over there on the right that shows the last three items that I have pinned. You can configure it to show more but for the length of my typical article, three works well for me. I will always recommend when using anything on your blog that opens an external link that you make it open in a new window so the reader can finish reading your article and then go look at your Pinterest.
WordPress also has an add-on to put a ‘pin it’ button at the bottom of your articles which will allow you to control which image gets pinned. This can definitely be handy if you have a really awesome image that you believe will have a higher sharing potential. Cute images get shared and liked and that is something to be aware of when selecting the image you want pinned on your reader’s boards. The images of my family’s former dog Snoopy tend to do well as he is really cute and hard not to love. Unfortunately, he passed away due to an allergic reaction to a shot he got at the vet, so I only have a limited supply of Snoopy cuteness.
I would like to share an interesting idea I had to marketing my novel on Pinterest. If you quickly take a look at my pin board for The Daughter of Man you will have a better idea about what I am about to describe. The concept was to create a large 600 by 600 pixel picture of my book and then split it apart into smaller 200 by 200 fragments that could be reassembled on the board to form the big picture. I have to admit, it turned out better than I had expected when the idea was initially formed. Obviously, I changed all the links for the fragments to go to the page for my novel on my website as that is a pretty good place for someone to get introduced to the book. This concept could easily work for any product and is once again proof that the only limits in Pinterest are your imagination.
Another great idea is to create a guest board which is a way for your visitors to interact with you outside of leaving comments on your pins. The way a guest board works is that you have to add the usernames of people who have permission to post on it and then they can post freely on that one board. Obviously you want to be selective with who you provide access to the board or else you make wake up one morning and find some inappropriate pins on the board. I would go so far as to suggest that you trade access to someone so that you can put content on their guest board while they do the same to yours. It is really a great opportunity for some good cross promotion.
There are a few little things in Pinterest that most people are unaware of but can be very useful. In the comments section of a pin, you can use the ‘@’ symbol to mention a user that you follow and they will receive a notification. It is a good way to let them know about a pin you are pretty sure they will want to re-pin. You can also put prices on your products using the ‘$’ or the ‘£’ symbol which will then add the price as a banner on the picture. However, before you go off and make a giant store out of your Pinterest, keep in mind that it should not all be about self-promotion. At the most 15-20% is the maximum amount of self-promotion you want to do. The rest of your pins and boards should be a healthy mix of cross marketing and fun. The fun is what will get people following your boards and re-pinning your pins.
It is that time again where I ask you to take a few moments to share this article with your friends via the sharing buttons below. I also request that you sign up for my email notification, up there in the upper right, so you will be the first to know when a new article comes out. If you have not already taken a look at The Daughter of Man, please do as there are reviews and a good synopsis over there at Amazon. The kindle version is a steal for $2.99 considering the pure awesomeness of the story. Thank you for visiting today and feel free to post links to your Pinterest page in the comments.Pin It