Feb 21

The Social Media Clock: Manufacturing Time

One of the most valuable commodities in business as well as life in general is time.  You can never have too much time on your hands and if you do then please share your secret with the rest of us.  With that being said, it is very easy to understand why time management is one of the most important skills to learn.  Without it, you will have a very hard time achieving any of your goals.  In fact, time management is so important in social media that it can make the difference between being successful or burning out in the process.

To be successful with Social Media there is a time requirement that is proportional to the outcome that you are seeking.  From a writer’s perspective, the available time has to be balanced to accommodate writing as well as marketing and developing brand recognition.  In many cases the writer may also have a day job and/or family obligations that also have to be fit into the equation.  There are of course other activities such as reading and making time for friends to also fit in.  I will tell you, without good time management, all of these needs will not be met and our example writer is on the road to burnout.

Obviously, you will need to dedicate a good amount of time to social media if you want to be effective.  The problem arises when you over commit and usually the reason for this, is that you are not using your time effectively.  There are many ways to save time and become more efficient which frees you up for all of the other things that you have going on outside of the Internet.  In finding your balance you shouldn’t be scheduling your time in a ‘I will do Social Media until I’m done’ approach.  It is not going to work.  Saying that you’ll just deal with a few more emails or reply to some new tweets can turn into a time sucking black hole.  You need to schedule a firm amount of time for Social Media and stick to it.

Once you have a scheduled amount of time to work within you can then concentrate on becoming more efficient.  You need to utilize your tools such as the ones we looked at in Your Social Media Utility Belt to get better productivity out of your time.  One of those tools that we covered previously is Hootsuite and it will be one of your best time saving friends.  Hootsuite will allow you to add multiple Twitter accounts, Facebook, Facebook Fan Pages, LinkedIn, WordPress, and more to its interface which means that you can post to all of them from a single place and you can also send the same update to multiple platforms at the same time.  You can also schedule tweets or updates for all of your connected networks.

Scheduling updates is essential for time management as you can plan your updates and enter them all during your scheduled social media time.  To your customers and colleagues it will almost appear like you never sleep.  You can be tweeting out a branding message while you are at your daughter’s violin recital.  Other tools like SocialBro, and ManageFlitter will also provide you with time saving opportunities that will make your life much easier.  You don’t have to be checking your social media platforms constantly.  Stick to your scheduled time which I would recommend you block off the bigger chunk in the morning and another later in the day to deal with replies and readdress things that may have come up in the day.

The actual time you schedule for social media may vary depending on your goals and profession.  If you are a professional Internet Marketer, you’re going to have a huge chuck of time scheduled for social media.  As a writer, I have bigger chunks scheduled after a book release and that time scales back when I am writing a book.  You need to figure out what amount of time is best for you and then utilize the tools to maximize that time.  In many ways it is almost like you are manufacturing time which is pretty awesome.

Speaking of time, it is time to wrap up this article with a great big thank you for dropping by.  Please feel free to subscribe to the blog so you will be the first to know about new articles.  Normally, I give The Daughter of Man a quick plug before I finish but this time I want to instead point you to the shiny new Social Media Sun logo over there on the bottom right.  The Social Media Sun is officially launching on February 29th and should be a great place for social media content.  I have actually contributed an article for the launch and will definitely write some more for them in the future.  Please take a moment and click on their logo to take a quick glance at their website.  Feel free to bookmark it as I am sure you will love the content.

Well that is it for now. Please feel free to share your thoughts or maybe answer the following question in the comments section below.  How much time do you spend weekly on social media?

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  1. Alex

    Very vital topic, Candace. Generally speaking, time is pretty much the only nonrenewable resource we often tend to waste. Moreover, a few years ago I did a scientific research on a time management topic. The idea is that there is direct correlation between effective management and time management skills. That totally can be applied to the topic you’ve covered in your post. Thanks for the post. Off to share.. :)

    1. camountain

      Thank you Alex. It sounds like your study could be very relevant to the topic.

  2. Phyllis Burton

    Thank you…great advice. I personally know that I spend too much time on media sites, so I will definitely choose a time each day to do this. We all have time constraints, families and other commitments and the time to write the next book!
    Retweeted and shared!

    1. camountain

      Thank you Phyllis, I am glad the article has been useful for you.

  3. Kosta Montoya

    Good work Candace ! Thanks for sharing !

  4. Laura Sykes

    Any help on time management is always very gratefully received!

  5. Roseli A. Bakar

    On the average I would say I spent at least 4 hours daily on social media sites. I’m using Tweetdeck and Bufferapp to schedule my tweets and posts. These tools helps save a lot of time which I don’t have :)

    Need to cut down on my social media activities but can I?

  6. Zo

    Great post. Food for thought if I ask myself – what did I achieve today?

  7. Nicolas Liu

    Great post. Thanks for pointing out time constraint day in and day out going through social networks. To achieve my goal, I’ll continue to push for efficiency.

  8. Kari Baxter

    It’s so easy for time to slip away when I’m on social media! I started setting a timer. When it goes off, I’m done. I get the important stuff done faster and dont accidentally waste 2 hours.

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