Lately I have been seeing articles online as well as in the mainstream media that have been suggesting some serious troubles ahead for Facebook. The big problem seems to be that young people are not using Facebook as their primary place for social media. Instead, they are maintaining a Facebook profile to keep in touch with their families but then turn to other services such as Twitter and Snapchat for most of their communication. Another problem is that current Facebook users are getting weary of all the ads. Just as we are trying not to be as annoyed with embedded ads, they are talking about bringing in video ads. Facebook must surely be doomed, or is it?
Facebook has a history of making unpopular changes to their user’s experience and despite the grumbling, they have still experienced growth in the market. In fact, they have thrived despite demonstrating time and again that they are willing to move people out of their comfort zones while they find ways to ensure the bottom line remains profitable. It is a model that has worked well for Facebook and despite all the social networks looking to make gains on them, they have not had to worry.
Google+ is now currently the number 2 kid on the block and has been making steady gains in the market and will continue to do so. It is a solid social media platform that is much less bulky than Facebook’s. It also lacks the severe ad bloat that Facebook suffers from. It is a cleaner experience and still has a lot of potential to grow into a much better user experience than Facebook is. However, Facebook has resiliency and this resiliency will keep in in first place for years to come.
The biggest threat to Facebook is the young people and I fully understand how you may not want to be posting about doing something your parents wouldn’t approve of. Sure you can make custom groups, but a little accident and you post about climbing out the window after curfew on your public feed. Teenagers need their own space to fully vent and just be themselves. Does that mean once they get older they will return to Facebook or will Google+ attract them? I suspect both will benefit to some degree.
The bottom line in regards to Facebook is that it is not going anywhere. The ship is not sinking and if it were, they have the resources to right the ship. Remember, Facebook is resilient and despite the unpopular changes in the past, we are all still there. Facebook will continue to change and evolve and yes we will even get used to these darn video ads after a while.Pin It