For an independent author the biggest and often most daunting hurdle to sales is a little thing we call marketing. We choose to be writers and somehow, at times, it seems like we have become more marketers than anything else. Welcome to the new reality! So we are marketers and no matter how much we hate marketing, it is very much a core part of being an independent author. Marketing is basically getting your brand (name) out there and using it to generate interest in your product which hopefully will lead to sales.
So what is cross marketing? Your first thought may wonder to the image of selling your books in angry ways. Buy my book or else! Have you met Griff and Muscles, they get upset when you don’t buy my book. That may be amusing to think about, but would never really work in the real world unless your end goal is to reach the prison population with your books.
Cross marketing is actually getting involved with likeminded writers and promoting each other. Think of it this way, if I tell you to buy my book because it is an awesome read (It really is and there are links on the right), it does not necessarily have the impact if someone other than me tells you to buy my book because it was a really terrific read. This is the same reason why reviews work.
So we just scratched the surface of cross marketing. There is a lot more you can do such as exchanging reviews, retweeting other’s posts, and engaging with them via social media. Websites like goodreads.com and triberr.com offer great places to start. Building a twitter following is also essential to make all of those very important connections. I personally greet every single new follower because those connections are that important. First impressions mean everything!
The math of cross marketing also makes it a huge cannot ignore concept. If you have 1000 followers on Twitter then you can get out your marketing to 1000 people. Now if you are involved in a group of say five people with 1000 followers each and you all use cross marketing, you then have access to 5000 people instead of 1000. This kind of math wants me to cross market even more.
In conclusion, you know you will have to market and if you do not include cross marketing then you are going to miss out on sales. Embrace it, meet some authors and promote their books as they promote yours. Maybe find an author with an interesting book and exchange reviews. Join Triberr and Goodreads and put yourself out there. Together we can sell books!