Jan 10

The Basics of Twitter Marketing Part One: The Followers


Hi, I’m the author of The Daughter of Man which is an amazing book that I highly recommend you read which in turn pays my bills and such.  In today’s blog post I want to talk to you about Twitter’s role in your marketing strategy.  When you find yourself with a product, such as a book you wish to sell, Twitter needs to become a core part of your marketing strategy even though you may not directly sell very much at all on Twitter.  Right away, you may be wondering how Twitter can be so important if it is not really effective as a selling platform.  Twitter is most effective for targeting your particular niche and rerouting them to your selling platform.

Let’s take a few steps back and look at how you can make Twitter work for you.  Obviously, you cannot just sign up for Twitter and then sit back and wait for all those wonderful followers to appear.  Unlike Kevin Costner in Field of Dreams, building it is not enough to make the followers come.  You are going to have to do some work to build your follower base.  You are going to need to seek out your target niche and then begin following them.  You will need to follow to get followed back, it is that simple.

You will go along adding people and they will add you back or not as your following grows. Obviously due to some people not following you back, you will end up following more people than those that follow you which will cause problems for your further growth once you follow 2000 people.  All of a sudden once you are following 2000, Twitter will not allow you to add any new followers until your follower count reaches 1850.  Yikes, you are now in quite a pickle as you need to add followers to get followers.

Your first inclination may be to use one of those buy followers services that show up on Twitter, a few of their accounts may already be following you.  Please, whatever you do, do not pay for followers!  For one, the followers you would buy would mostly be fake accounts with absolutely no marketing potential.  The higher quality your follower pool is the better. In fact the money you spent to buy followers will never be recouped; you would be better off burning your money on a cold day for heat.  As a side note, burning money is illegal and I do not recommend it.   I will, instead, provide you with a tool to get past that pesky limit.

Managing your followers can be very easy if you use a free service provided by manageflitter.com to remove some of your non followers to make room for new ones.  There are many reasons why people won’t follow you back from them being away when you followed them to being inactive accounts.  Also, following a lot of celebrities will hurt your ratio as they, in most cases, will not follow you back.  If you want to follow them, make a second Twitter account for them and just keep them out of your marketing account.  There are a lot of inactive accounts out there and you will from time to time start following one.  The interface on manageflitter.com is pretty self-explanatory and very easy to use.

I would suggest when you start removing non followers to sort them by follow date thus you remove the ones who you have been following the longest.  This way you can leave the more recent accounts that still may follow you.  Ideally remove what you need to continue your growth and pass through that 2000 limit.  Once you are through that limit a 90% limit still exists that you will need to balance.  For example, to follow 3000 people, you need at least 90% of that or 2700 following you.  You will find that working with this tool will make that a fairly easy ratio to maintain.  Personally, I have no issues keeping my follow count beneath my follower one.

I do want to take a second to address one follower phenomenon that you will encounter.  There are unscrupulous marketers/spammers out there that will follow you and then once you return the favor they stop following you.  They are counting on you not knowing that they did this to you and, of course you will know thanks to manageflitter.com and can remove these folks.  In my opinion, this is a bad business practice and I sincerely hope that none of you get involved in it.  You want quality followers and to have any chance of moving them to your marketing forum, you need to be able to engage them and these hit and runs are not engaging in any way.

Speaking of engaging your followers, it is very important to make this a habit.  Talk to them, comment on their tweets.  Thank them when they re-tweet one of yours or if they mention you because kindness and interaction like this will go a long way.  Amazingly, when followers you haven’t interacted with see you interacting and re-tweeting, they will know that you are a good person to follow and you will already be on your way to building trust with them.

There is so much more I can talk about in regards to followers and how to narrow your niche down.  One of my previous blog posts Finding Your Target Audience actually fits in well with this post and if you have not read it, I recommend that you do.  I will have another blog post in the near future that will look at how you move Twitter followers from Twitter to your selling forum.  Speaking of selling, I will close out with a final shameless plug for my novel, The Daughter of Man which is a very action packed and epic styled supernatural thriller that I assure you will keep you glued to your e-reader until you finish it.  Also, feel free to subscribe to this blog so that you won’t miss any of my future posts.

Thank you for reading!

Candace Mountain


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  1. Alan Horton

    A really informative blog post. I have shared this widely. I think this will be of value to anybody who needs to keep their Twitter followers in balance with people they are following. It was certainly helpful to me. Thanks for taking time and care on it.

    1. camountain

      Thank you very much Alan. In the second part I am going to get into hash tags, going viral, and more details on moving people from Twitter to your selling forum.

  2. Renee Pawlish

    Nice post. Twitter is a hard nut to crack. I’ve been at it for six months and have built a nice following, but you are so right that there are unscrupulous users out there. I try to keep things cleaned out, and it’s nice to hear how you do this.

    1. camountain

      Thank you Renee ;-)

  3. Richard Townsend

    Nice post and a good start. Only problem is that with lots of followers “manageflitter” can take a long time to gather your information Ric

    1. camountain

      True enough, though for the benefits I don’t mind opening it on another tab while I work on something else.

  4. Rick Gualtieri

    All good points. I can’t stress the engagement one enough. Even strictly outside of a business sense, it’s amazing all of the cool people you will find yourself interacting with. I’ve wound up adding a few to my personal (non book related) Facebook account as friends.

    Also, it pays to be both generous and mindful of both those retweeting you as well as those you are retweeting. Nobody likes a “retweet whore” ie someone who takes and takes and then never gives back. When other people retweet your book links, thank them. When other authors retweet your book links you should also repay the favor whether immediately or down the line. Trust me when I say that good karma is repaid on twitter…and so is bad.

    1. camountain

      Rick is absolutely right. Engagement has to be a two way street!

  5. SS Bazinet

    Thank you so much for the info. I’m a Twitter newbie and your article gave me direction on how to proceed. Checked out manageflitter.com and found it to be very helpful. Best of luck in 2012! Let’s make it the best year ever :)

    1. camountain

      You’re welcome. I sure wish I had my blog post when I first started as manageflitter alone would have saved me a lot of time. Thank you for the nice 2012 wishes and I also hope you have a great year. Feel free to keep me up to date with your progress ;-)

  6. mjf78

    Interesting reading, thanks Candace. Just getting more into twitter so this is useful.

  7. Alan

    The tip about using manageflitter.com to clean up your Twitter account was an excellent one. I unfollowed more than 200 accounts, most of which I doubt will ever notice I’m gone, and significantly never followed me back. Moving out some of that noise will make my stream that much more informative and useful to me.

    1. camountain

      I love that website :-)

  8. Chris Hamilton

    Thanks for this and sending me a tweet on it. Very informative.

    1. camountain

      You’re welcome ;-)

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