Jan 11

How to beat the January blues

cat-vsmallHi, I’m Cat Williams. I am a relationship counsellor, British Army wife, author, speaker, and mother of two. I blog about and answer relationship dilemmas on my website www.staycalmandcontent.com

During the first few months of the New Year we can often feel low. This might be because it is a cold and dark time of year; because the fun of Christmas and New Year is over; because our festive period was perhaps not as pleasant as we might have wished, or we might feel overweight or unfit, or have financial, relationship or employment worries.

What is the secret of feeling calmer and happier in the New Year? Read the rest of this entry »

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Jan 05

Coming Soon: Guest Blogger Cat Williams

ImageI have talked a lot about cross marketing and the importance of blogging.  Nothing brings these two concepts together better than a guest blogger.  Opening up your space to other bloggers that your audience will enjoy is an essential tool to help ensure you have a successful blog.  A little caution is definitely necessary when agreeing to let someone else take over your podium for a post.  For one you want to ensure they are going to impart information consistent with your message.  If you have a blog about organic gardens, for  example, a guest blogger talking about fixing car engines is probably not a great fit. Read the rest of this entry »

Jan 04

The Collaboration Factor and Cross Marketing

engagementIf you want to be successful at selling your product in today’s social media driven market place, you need to utilize collaboration and cross marketing.  The days of marketing solo are gone and this is a very good thing.  Via collaborations online and with your cross marketing efforts you are in reality creating a massive sales team that will help you reach your marketing goals.  The beautiful part is that you pay them in time and your cross marketing efforts instead of having to maintain a costly payroll for this highly effective and motivated team.  Of course, your dream team is not really free as you are just as much their employee as they are yours.  This cross marketing symbiosis works. Read the rest of this entry »

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Jan 01

Run for your Lives – Facebook is Sinking

FBlogoLately I have been seeing articles online as well as in the mainstream media that have been suggesting some serious troubles ahead for Facebook. The big problem seems to be that young people are not using Facebook as their primary place for social media.  Instead, they are maintaining a Facebook profile to keep in touch with their families but then turn to other services such as Twitter and Snapchat for most of their communication.  Another problem is that current Facebook users are getting weary of all the ads.  Just as we are trying not to be as annoyed with embedded ads, they are talking about bringing in video ads.  Facebook must surely be doomed, or is it? Read the rest of this entry »

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Dec 29

New Year’s Resolution or Road-map to Failure

dateEvery year as the calendar advances to the next year, our celebrations come to an end and we partake into the serious business of making a New Year’s resolution.  These resolutions are usually a checklist of the things we perceive as being wrong in our lives.  For example, if you are overweight, you will almost always choose weight loss as one of your resolutions.  If you are a smoker, maybe you will quit smoking for your resolution.  Once you decide on your resolution or resolutions, you begin a journey that will often end in complete failure.  According to www.statisticbrain.com only 8% of people are able to turn their resolutions into real life changes.  This number is much lower than I had expected but not surprising. Read the rest of this entry »

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Dec 15

The Return of Christmas

chris1Once again the holidays are upon us and this year there is something slightly different about them.  This change appears to hark back to how it used to be. I am actually hearing people verbalizing ‘Christmas’ more and more.  The political correctness on how we should refer to the holidays seems to be easing up.  Could this be a good thing?  Are we heading off course from the path of political correctness that we have been diligently following for the last decade?  I believe it is a good thing and I also believe we are not off course.  Political correctness has just found its equilibrium and this is what I am seeing. Read the rest of this entry »

Jun 09

Autumn’s Discrimination Rant

swansMy name is Autumn Foster and I don’t actually exist other than in the mind of Candace Mountain.  She created me as one of the characters in her next novel.  Despite the disadvantage that comes with not really existing, I still have a lot of opinions and things to share that are worth talking about.  I do need to caution that these opinions do not necessarily reflect the views of Miss Mountain.  They better reflect her opinions too and probably do.  Without further ado, let’s move into the topic I want to talk about.

It is 2013 and by now we have all heard that discrimination is bad and yet it is still alive and kicking.  Strangely enough, it is still pretty easy for people to hate other people just because they are different.  Really? Seriously? What you talking about Willis?  I am not sure who Willis is but Candace found that funny and made me put it in. Yup, discrimination, intolerance and straight up hate are alive and well and we are all victims in one way or another. Read the rest of this entry »

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Jul 20

Between Books: Bridging the Gap

Writing a book is often fairly long process and as a result readers may have to wait up to a year or longer for a return to the world that your last book created. Lovers of your previous work grow to miss the fantastic world you created and it’s characters.   They are usually more than willing to shell out the purchase price once they’re finally rewarded with a new book. This is how the relationship between Authors and readers has always been in the past. With the ease of self-publishing and the emergence of social media, this does not necessarily have to be the case anymore. Authors have the tools to change this relationship with their readers and create unique engagement opportunities. Read the rest of this entry »

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May 18

The Clout of Klout

Lately, there has been a lot of talk about something called Klout.  You have most likely heard of it  or seen tweets announcing that someone received a +k in some topic or another or even announcing that a particular person has a specific Klout score.  Undoubtedly you are probably curious about what exactly all the fuss is about and more importantly is it even something you should be concerned about.  The answer is not as clear cut as a simple yes or no at this time.  However, there are changes happening in business, human resources, and even airport noodle bars in San Francisco that just might make Klout something you should be paying more attention to. Read the rest of this entry »

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Apr 23

Insta-Filter, Insta-Good

Snoopy, No Filters

Lately there has been a lot of buzz around Instagram and the huge price tag that Facebook was willing to pay to purchase it.  Facebook paid a billion dollars for Instagram and at first you might scratch your head a little as it seems like a lot of money for a photo sharing site that is not Pinterest.  In fact, the initial motivation for Facebook was to get their hands on the rights to use Instagram filters within Facebook.  You can expect to see filters in Facebook very soon with an emphasize on the very.  If filters are that important to Facebook, then I think we need to spend a little time taking a closer look at these filters. Read the rest of this entry »

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