Tag Archive: marketing

Aug 31

Phenomenal Marketing with Ice Buckets

ice bucket shot

If you have not been living under a rock, you are most likely aware of the ALS Ice Bucket Challenge.  Just the fact that I said that is proof enough that the Ice Bucket marketing campaign is absolutely brilliant.  It is a marketing ploy that involves very little work for ALS once it is unleashed as …

Continue reading »

Jan 13

Viral Grumpiness: Grumping with Grumpy Cat

GC-Gravatar-copy

Unless you have lived under a rock for the last year you have no doubt heard of the viral Internet sensation known simply as Grumpy Cat.  This cat is literally everywhere and may be the most famous feline on the planet right now.  Grumpy Cat has also become the perfect example of what can happen …

Continue reading »

Pin It

Jan 04

The Collaboration Factor and Cross Marketing

If you want to be successful at selling your product in today’s social media driven market place, you need to utilize collaboration and cross marketing.  The days of marketing solo are gone and this is a very good thing.  Via collaborations online and with your cross marketing efforts you are in reality creating a massive …

Continue reading »

Pin It

Jul 20

Between Books: Bridging the Gap

bridge

Writing a book is often fairly long process and as a result readers may have to wait up to a year or longer for a return to the world that your last book created. Lovers of your previous work grow to miss the fantastic world you created and it’s characters.   They are usually more …

Continue reading »

Pin It

May 18

The Clout of Klout

klout

Lately, there has been a lot of talk about something called Klout.  You have most likely heard of it  or seen tweets announcing that someone received a +k in some topic or another or even announcing that a particular person has a specific Klout score.  Undoubtedly you are probably curious about what exactly all the …

Continue reading »

Pin It

Apr 17

Instagram, Pinterest and the Visual Internet

Untitled-1

If you remember the Internet back in the nineties you may recall there was a lot more text and annoying things that blinked.  Easily,  by today’s standards these animated gifs would be considered tacky except perhaps on Google+.  The Internet has evolved a lot since then and you will find that most websites are much …

Continue reading »

Pin It

Feb 14

Paging Facebook: How to Succeed with Facebook Pages

FBfan

A Facebook fan/business page is a great place to engage your potential customers and begin to build relationships between them and your brand.  It is positively a great place to foster meaningful engagement that will build trust and turn your potential customers into loyal ones.   Before long, this fan base can swell and your brand’s …

Continue reading »

Pin It

Feb 07

On Pins and Needles: Sharp Add-ons and Ideas for Pinterest

pinterest

Pinterest is growing at such an incredible rate and as a result I felt it would be a good idea to do a follow up to my previous article, Stick a Pin In it: Marketing with Pinterest.  This time around we are going to skip all of the basics and jump right in and focus …

Continue reading »

Pin It

Jan 31

Stick a Pin in it: Marketing with Pinterest

pinterest

By now I am sure you have heard of Pinterest and may have even received an invite to the online pin board sharing site.  At first look, it is exactly that, an online site that allows you to pin images to a virtual pin board and then share the images with your friends.  I am …

Continue reading »

Jan 25

Your Social Media Utility Belt

batman

Once you have begun to develop your social media strategy, it does not take long before you realize just how much time and energy it is going to take to develop a marketable following.  I am not going to lie to you, getting quality followers is hard work unless you’re a celebrity.   In fact, it …

Continue reading »

Older posts «